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Bandai Namco (logo)
Bandai Namco

69002 Lyon

Date : 07.10.2020
Ad posted a first time on 21.09.2020
Reference : AFJV-ECOM150-18535

Bandai Namco

"More fun for everyone"

Notre société BANDAI NAMCO Entertainment Europe fait partie du groupe japonais BANDAI NAMCO, acteur majeur de l'industrie du divertissement présent sur les marchés des jeux vidéo, du jouet mais aussi des parcs d'attractions, et est présente dans 15 filiales au niveau international. Nous intervenons depuis la France/Lyon dans 50 pays à travers le monde.

BANDAI NAMCO Entertainment Europe a réussi depuis plusieurs années à implanter et développer durablement le groupe au sein de la zone EMEA et Australasie en l'établissant en tant que référence sur le segment de l'animation japonaise (One Piece, Dragon Ball, Naruto...), en développant avec succès ses franchises historiques et nouvelles (Tekken, SOULCALIBUR, PAC-MAN, Dark Souls), mais aussi en éditant et distribuant de nombreux grands noms de l'industrie du jeu vidéo (CD Projekt Red, Level 5, FromSoftware, Outright Games, Slightly Mad Studios ...).

Product Manager

Permanent contract Lyon (69)

Position Duties

As a Product Manager within our IP Creation Team, you will define & carry out the Marketing Strategy for a portfolio of products across worldwide territories to expand brand awareness, while maximizing revenue and contributive margin.

You will work on a holistic approach of the product/brand, physical and digital, video game as well as any relevant entertainment extensions.

Your main responsibilities include :
  • Defining and carrying out the brand's marketing strategy across worldwide territories, ensuring that it is pertinent to all local and regional offices
  • Teaming up with an IPC producer & our marketing support teams to shape the game's development process according to marketability's best practice.
  • Ensuring an optimal project coordination & brand awareness by working effectively with our internal experts & external stakeholders.
  • Taking responsibility for support & promotion aspects such as :
  • Managing the marketing budget for each title ; follow up sales in volume/value, revenue and margin,
  • Developing creative assets in cooperation with the developers and creative agencies, including key art, icons, banners, trailers, media advertising, screenshots, renders, social media assets, website, ...
  • Optimizing digital revenues using all available means, including promotional synergies with physical products, cross-platform partnerships,
  • Maintaining a high level of working knowledge on the entire videogame market, its emerging marketing trends & opportunities and global entertainment market

Candidate Profile

  • At least 3 years of experience in the entertainment industry (video games, cinema, toys, etc.) as part of an international marketing team
  • Ability to work with individuals from different geographies
  • Strong organizational skills and ability to meet deadlines
  • Ability to work autonomously with little supervision
  • Effective team player with excellent interpersonal skills
  • Responsiveness & proactivity
  • Fluency in English, French is a plus
  • Willingness to travel
  • Passionate about video games


CV in English
To: Responsable du recrutement