Bandai Namco Entertainment
51 rue des docks
Date : 05.02.2021 Ad posted a first time on 18.01.2021 Reference : AFJV-ECOM150-19244
Bandai Namco Entertainment
"More fun for everyone"
BANDAI NAMCO Entertainment Europe is a major video games publisher and distributor. We operate in 50 countries around the world and we are part of the Japanese BANDAI NAMCO group, an entertainment industry leader with a presence in video games, toys and amusement parks. BANDAI NAMCO Entertainment Europe succeeded over the last few years in setting up and developing our business across the EMEA and Asia Pacific region. We hold the leading position in the Japanese animation segment (One Piece, Dragon Ball, Naruto...), we successfully develop our historical and new franchises (Tekken, SOULCALIBUR, PAC-MAN, Dark Souls), and we publish and distribute major video game companies (CD Project Red, Level 5, Little Orbit...).
EMEA Media Strategy Manager
Permanent contract Lyon (69)
You join our European Headquarters and you are part of the Digital & Customer Experience team, reporting to the Digital Business & customer Experience Snr Director.
Your mission is to create the framework that will help our European and local marketing teams to maximize digital media campaigns efficiency on a global scale.
Your main responsibilities will be as follows :
1 / Organize EMEA media activity
Organize the media strategy in collaboration with the European Brand Marketing teams, our subsidiaries Marketing Directors and their media agencies
Collaborate with the Business Intelligence team and our media partners on the understanding and definition of our pool of audiences.
Lead execution of modelling efforts related to better measuring the impact of our campaigns throughout the entire conversion funnel
2 / Be the main point of contact for our EMEA subsidiaries on media strategies
Work in collaboration with our local marketing teams on setting up cross-channel online campaigns (programmatic, Facebook, YouTube, Twitch, Snapchat, Twitter, etc.)
Monitor the consistency of the mix between central EU digital media investment and local media activations across the entire area
3 / Reporting & analysis
Define a European reporting framework and KPIs to follow and optimize media campaigns
Provide macro insights on campaign performance and communicate key learnings to marketers.
Create reporting dashboards to provide daily, weekly, monthly, and quarterly updates and annual summaries/top line takeaways ; implement new ideas based on analytics
4 / Development of initiatives to advance the company knowledge on media advertising
Deliver audience development, insights and media strategy workshops to marketing teams
Create competitive intelligence and benchmarks
Support for HR teams on various subjects encouraging BANDAI NAMCO Entertainment teams' ramp-up on advertising and media buying
Graduated with a degree in Business/Engineering with a Marketing specialization, you have at least 7 years of experience in a similar position in the online entertainment media buying.
You are an expert in online marketing mechanics and advertising practices on the web (including technical knowledge of Online media tools).
You are recognized by your peers for your strong analytical skills, your passion for dealing with numbers & data and your ability to manage complex projects and work cross functionally in international teams.
You hold a strategic vision and demonstrate very strong communication skills (oral and written).
Your English level is fluent.
You stay up to date on the latest digital advertising and entertainment industry trends, to improve our media performance.
If you are passionate about the videogame industry, it is definitively a plus to deliver strong value-added analysis and recommendations.
Please send us your CV and your cover letter in English To: Responsable du recrutement