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Bandai Namco Europe (logo)
15 Rue Felix Mangini
Lyon - 69009

Date : 17.06.2022
Ad posted a first time on 31.05.2022
Reference : AFJV-ECOM150-23039

Bandai Namco Europe

BANDAI NAMCO Entertainment développe et édite dans le monde entier des produits de divertissement et des jeux vidéo sur toutes les consoles et PC. La renommée de BANDAI NAMCO Entertainment repose sur des franchises telles que LITTLE NIGHTMARES, THE DARK PICTURES ANTHOLOGY, Tekken, PAC-MAN. Elle est également leader sur le segment de l'animation japonaise avec des titres comme One Piece, Dragon Ball, Naruto, etc. L'entreprise a récemment sortie le jeu Elden Ring, acclamé par les critiques et les joueurs. De nombreux beaux projets verront le jour notamment  le jeu UNKNOWN 9 Awakening développé par le studio Reflector Entertainment, récemment acquis à Montréal.

BANDAI NAMCO Entertainment France intervient depuis la France dans 4 pays (France, Pays-Bas, Belgique et Luxembourg).

Lead Generation Specialist

Permanent contract Lyon (69)

Position Duties

Within the Digital & Customer Experience department of the EMEA Headquarters and under the supervision of the CRM & Customer Support Manager, you will imagine, build and execute the lead generation strategies as well as reinforcing the existing loyalty program.
You serve as a cross functional key contact working both with central and local teams to create, develop and deploy actions / operations that will drive the growth of our CRM database as well as keep people engaged into our loyalty program.

Your main responsibilities include :

Lead generation
  • Develop and execute lead generation strategies
  • Manage and drive all lead generation campaigns
  • Measure, monitor and optimize the campaigns performances
  • Provide reportings on these performances
  • Coordinate subsidiaries actions

Loyalty program animation
  • Manage the loyalty program offer (products, content, integration in the loyalty store, calendar...)
  • Coordinate with subsidiaries the presence of our loyalty program during (physical & digital) events
  • Manage the production and integration of the in-box flyers registrations campaigns

Customer Support
  • Assist the CS in answering loyalty-linked escalations (loyalty orders / game registrations / points attributions)

Candidate Profile

  • Written and oral English fluency mandatory
  • Bachelor to master's degree in marketing
  • 2 to 3 years of experience in digital project management in a company or in an agency
  • Lead generation / Acquisition experience
  • Basic knowledge in SEO / Paid Media / Paid Social Media
  • Previous experience in a BtoBtoC context is a plus
  • KPI and ROI mindset
  • Customer centric
  • Sense of analysis and synthesis
  • Organized and autonomous
  • Team player
  • Ability to take initiatives and to innovate

Additional Information

Job location : 15, rue Felix Mangini, 69009 Lyon - France / This position is not eligible to full remote
Start date : as soon as possible
Contract : full time (permanent)
Remuneration : fixed and variable compensation
Benefits : flexible working hours, 2 teleworking days per week, lunch vouchers, profit sharing, reimbursement of public transportation costs, work council advantages (gift vouchers, discount on services...), new building with various facilities (gym room, gaming room, nap room, car / bike / scooter parking, cafeteria and coffee corners...)


Please send us your CV and cover letter in English.
To: Talent Acquisition Specialist
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