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Travian Games GmbH (logo)
Travian Games GmbH
Wilhelm-Wagenfeld-Str. 22
80807 Munich

Postée le : 10.01.2018
Référence : AFJV-ECOM1523-13073

Travian Games GmbH

Headquartered in Munich, Travian Games GmbH is an established provider in the field of development and commercialization of online games with growing engagement in the mobile market. The midsize company offers gamers worldwide complex and multilayer adventure worlds with a huge game deepness and a high long term motivation. The company's product portfolio is translated into 42 languages and is used therefore all over the world.


Team Lead CRM (f/m)

CDI Munich (Germany)

Description du poste

Your Quest
  • You set the vision for the CRM department and push our well-organized CRM team to the next level
  • You create, coordinate and manage CRM activities to retain and reactivate players for all our games including mobile & cross platform games, manage one game yourself
  • You support the idea of an iterative approach
  • You work with the analytics, brand and product teams to ensure that campaigns are analyzed and learnings are incorporated
  • You are included in all general technical and strategic discussions concerning the Marketing at Travian Games (e.g. Tracking, funnel definition etc.)
  • You keep an eye on new developments in digital marketing (e.g. new channels)
  • You are delivering regular CRM insights and monitoring all relevant KPIs
  • You are the product owner of our internal and external CRM tools
  • You consult knowledgably with key stakeholders

Profil du candidat

  • You have experience in people management in an international environment
  • You have broad experience in end-to-end CRM campaigns
  • You have experience of business analysis techniques, deep understanding of SQL (to access complex data structures) and project management methodologies (e.g. Agile)
  • You have a thorough understanding of database segmentation and database marketing processes
  • You have technical understanding of common CRM Systems, Email Provider, Whitelister etc.
  • You have excellent communication skills and an eye for details
  • You have strong planning and time management skills as well as analytical skills
  • You have an excellent understanding of the key metrics of CRM applications
  • You have a the ability to work across multiple fast-moving projects and multiple product teams
  • You have an enquiring mind with strong problem-solving ability
  • You are proficient in written and verbal English

Informations supplémentaires

Marketing - Our game ambassadors promote our products as well as the company itself. They constantly raise brand awareness of our games and focus strongly on acquisition and retention of players. Marketing works with partners, such as advertising networks, and travels to fairs, conferences and events all over the world.

A fournir

Resume - motivation letter - references
A l'attention de : Carola Knerr