26 rue des Maraîchers
Date : 30.06.2022 Reference : AFJV-ECOM1567-23310
Playwing is an independent Game Developer and Publisher founded in 2017.
Our teams, led by experienced game-making professionals, are dedicated to develop passionately innovative and engaging experiences for all platforms.
User Acquisition Specialist (Mobile) H/F
Permanent contract Bordeaux (33)
As a User Acquisition Specialist, you will have the opportunity to grow Playwing games presence in all key performance marketing channels as well as establish new ones. You will be responsible for the entire performance marketing process, including strategy, creatives, budget planning, optimization and reporting.
Take part in defining of the User Acquisition strategy : countries, budgets, channels and products.
Supervise the production of creative assets necessary to the campaigns.
Launch profitable campaigns on the different networks (Facebook, Google, Video Ad Networks...).
Manage and optimize performance User Acquisition campaigns, using self-service dashboard, as well as relationship with agencies, hitting all target KPIs.
Implement regular reporting and share best practices and thorough analysis within the company.
Support production studios in the implementation of all necessary tech stack to support technical tests, soft launches and global game launches.
Use deep optimization techniques such as sub-publisher IDs, placements, creative formats, device tech specs and other with video networks knowledge.
Building media buying strategies and techniques based on past performance of assigned User Acquisition networks.
Administer regular QBRs (Quarterly Business Review) with your network / partners, making sure they are as insightful as they can be.
Spearhead product feature updates and testing for our business needs.
In team sharing knowledge with latest innovations and experiment findings.
Ability to spend budgets profitably
Ability to effectively communicate with ad partners to drive campaign performance to its best
Problem solving skills and get-it-done attitude
Ability to source, test, evaluate advertising partners / networks with help of data
Skill to innovate, develop and constantly improve UA activities
Competence to run campaigns on a SaaS platform
Aptitude to work, deliver and thrive in a fast-paced environment
Share of knowledge with the team and collaboration
Ability to provide concise and informative reports
Fluent with Google apps, Slack, Confluence, Jira
Solid experience with performance driven UA
Experience executing successful campaigns with multiple targets, geos, demographics, etc.
Expert level campaign optimization and bid adjustment based on LTV, ROI, Yield, etc.
Experience in building and maintaining relationships with advertising partners and/or third-party technology providers