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Microids (logo)
Microids SA
57 rue Gaston Tessier
75019 Paris
France

Date : 07.11.2022
Ad posted a first time on 19.10.2022
Reference : AFJV-ECOM182-24176

Microids

Microids is a French video game publisher. Founded in 1985, Microids' editorial strategy now focuses on 4 major areas : adventure games, racing games, retro gaming and games inspired by iconic titles. By collaborating with renowned studios and authors (Pendulo Studios, Eden Studios, Benoît Sokal, Paul Cuisset, Philippe Dessoly and Pierre Adane), Microids has become a major player in international video games. Taking inspiration from legendary titles, including Asterix & Obelix, and Titeuf, Garfield, Fort Boyard, XIII and Blacksad, Microids reaches a wide audience and creates original adventures which give gamers the chance to play as some of their most beloved characters.

Trade Marketing Associate


Permanent contract Paris (75)

Position Duties

  • Contribute to ideation, planning & budgeting, production, and implementation of all in-store activities, including point of sales materials and promotions.
  • Undertake daily administrative tasks to ensure the functionality and coordination of all marketing activities
  • Conduct market research and analyse game rating reports
  • Update spreadsheets, databases and inventories with statistical, financial and non-financial information
  • Assist in the organizing / monitoring of promotional events / trade shows / digital campaigns
  • Prepare and deliver postmortem reports for IP owners
  • Assist in writing marketing literature (brochures, press releases)
  • Support in executing yearly Trade MKTG Plans for Traditional Trade and Mass Market Channels.
  • Facilitate and coordinate the delivery of Trade marketing assets to international partners and other ad hoc communication activities.
  • Keeps abreast of the trends in the industry through market studies and research and surveys as basis for new promotions / collector's content
  • Develop merchandise and collaterals that will help brand visibility, availability, and affinity in all channels.
  • Create and oversee the execution of go-to-market plans for each game in partnership with our communication manager, operations team (community, creators, social media, press) and sales team, but also studios and third-party agencies
  • Explore all business and marketing opportunities, tailored for each game
  • Regularly and proactively communicate product roadmap and progress internally
  • Maintain a reliable product / marketing planning, oversee creative / trade marketing deliverables
  • Conduct market research, competition benchmarks and consumer studies to make recommendations that could improve games or brand strategy.
  • Develop and level up best practices within the product management team
  • Some travels will be required (industry events, office meetings)

Candidate Profile

  • 1 or 2 years of experience in marketing
  • Good understanding of the gaming industry and marketing principles
  • Demonstrable ability to multi-task and adhere to deadlines
  • Well-organized with a customer-oriented approach
  • Good knowledge of market research techniques and databases
  • Excellent knowledge of MS Office, Adobe Suite
  • Exquisite communication and people skills
  • Degree in Marketing, Business or relevant field is a strong advantage
  • Full fluency in English. Knowledge of French is appreciated
  • Mindset and intrapersonal skills
  • Be design and creatively literate and have the ability to constructively brief and appraise creative work
  • Capability in dealing with complexity in a multinational environment is needed
  • Stress resilience and capacity to work under pressure
  • Implementing improvements, Problem Solving and Decision-Making attitude

Additional Information

  • Starting date : ASAP
  • Excellent opportunity for a recent graduate seeking to start / further a career in Marketing & Business Development. You will be working closely with senior business leaders and learn best practices from regional teams.
  • Job Location : Paris (57 rue Gaston Tessier - 75019)

Provide

Resume, cover letter, references, web site (if relevant)
To: Louis de Saint Vincent
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