57 rue Gaston Tessier
Date : 15.02.2023 Reference : AFJV-ECOM182-24917
Microids is a French video game publisher. Founded in 1985, Microids' editorial strategy now focuses on 4 major areas : adventure games, racing games, retro gaming and games inspired by iconic titles. By collaborating with renowned studios and authors (Pendulo Studios, Eden Studios, Paul Cuisset, Philippe Dessoly and Pierre Adane), Microids has become a major player in international video games. Publishing more than 20 titles a year, including in 2022 Asterix & Obelix, Smurfs, Garfield, SIFU, Syberia The World Before, Joe and Mac, Arkanoid, Vertigo or Young Poirot, Microids reaches a wide audience and creates original adventures which give gamers the chance to play as some of their most beloved characters.
Trade Marketing Associate
Permanent contract Paris (75)
Contribute to ideation, planning & budgeting, production, and implementation of all in-store activities, including point of sales materials and promotions.
Undertake daily administrative tasks to ensure the functionality and coordination of all marketing activities
Conduct market research and analyse game rating reports
Update spreadsheets, databases and inventories with statistical, financial and non-financial information
Assist in the organizing / monitoring of promotional events / trade shows / digital campaigns
Prepare and deliver postmortem reports for IP owners
Assist in writing marketing literature (brochures, press releases)
Support in executing yearly Trade MKTG Plans for Traditional Trade and Mass Market Channels.
Facilitate and coordinate the delivery of Trade marketing assets to international partners and other ad hoc communication activities.
Keeps abreast of the trends in the industry through market studies and research and surveys as basis for new promotions / collector's content
Develop merchandise and collaterals that will help brand visibility, availability, and affinity in all channels.
Create and oversee the execution of go-to-market plans for each game in partnership with our communication manager, operations team (community, creators, social media, press) and sales team, but also studios and third-party agencies
Explore all business and marketing opportunities, tailored for each game
Regularly and proactively communicate product roadmap and progress internally
Conduct market research, competition benchmarks and consumer studies to make recommendations that could improve games or brand strategy.
Develop and level up best practices within the product management team
Some travels will be required (industry events, office meetings)
1 or 2 years of experience in marketing
Good understanding of the gaming industry and marketing principles
Demonstrable ability to multi-task and adhere to deadlines
Well-organized with a customer-oriented approach
Good knowledge of market research techniques and databases
Excellent knowledge of MS Office, Adobe Suite
Exquisite communication and people skills
Degree in Marketing, Business or relevant field is a strong advantage
Full fluency in French & English.
Good intrapersonal and organizational skills
Be design-literate and have the ability to constructively brief and appraise creative work
Capability in dealing with complexity in a multinational environment is needed
Stress resilience and capacity to work under pressure
Implementing improvements, Problem Solving and Decision-Making attitude
Starting date : ASAP
Excellent opportunity for a recent graduate seeking to start / further a career in Marketing & Business Development. You will be working closely with senior business leaders and learn best practices from regional teams.
Job Location : Paris (57 rue Gaston Tessier - 75019)
Resume, cover letter, references, web site (if relevant)