MFL is a pioneering web3 gaming platform that revolutionizes the football gaming landscape. We offer an immersive experience that allows users to own and manage their own football clubs within a vibrant football universe. Powered by blockchain technology, MFL boasts its own economy, making it more than just a game-it's a football world of its own.
More info here : https://playmfl.com/

We are seeking a dynamic Senior Growth Marketing Manager to spearhead our marketing efforts. This role is perfect for a tech-savvy marketer with a passion for gaming, sports, and web3. You will be responsible for crafting and executing a comprehensive social media strategy, leveraging influence, implementing guerrilla marketing tactics, and managing paid marketing campaigns to drive growth and engagement.

Key Responsibilities :

• Develop and implement a 360° social media strategy for MFL, focusing on content planning, execution, and performance analysis.
  
• Utilize influence and collaborate with key influencers to expand brand reach and engagement.
  
• Provide insightful product suggestions to improve user acquisition, optimize landing pages, and refine user funnels for maximum conversion and retention.
  
• Find, test, and scale innovative guerrilla marketing and growth hacking strategies to significantly enhance user acquisition and retention, ensuring these strategies are cost-effective and have a tangible impact on growth.
  
• Manage paid marketing campaigns across various channels, optimizing for ROI and driving consistent growth.
  

Foster a culture of experimentation, using data analytics to drive decisions and refine marketing strategies for better outcomes.

CV + let us know why you're interested in the job & why you're a good fit (3-4 lines max).

A l'attention de : Mathurin Blouin