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MFL (logo)
MFL
9 rue des Colonnes
75002 Paris
France

Date : 08.03.2024
Reference : AFJV-ECOM2167-26916

MFL

MFL is a pioneering web3 gaming platform that revolutionizes the football gaming landscape. We offer an immersive experience that allows users to own and manage their own football clubs within a vibrant football universe. Powered by blockchain technology, MFL boasts its own economy, making it more than just a game-it's a football world of its own.
More info here : https://playmfl.com/

Senior Growth Marketing Manager


10 candidates • Permanent contract Paris (75)

Position Duties

We are seeking a dynamic Senior Growth Marketing Manager to spearhead our marketing efforts. This role is perfect for a tech-savvy marketer with a passion for gaming, sports, and web3. You will be responsible for crafting and executing a comprehensive social media strategy, leveraging influence, implementing guerrilla marketing tactics, and managing paid marketing campaigns to drive growth and engagement.

Key Responsibilities :
  • Develop and implement a 360° social media strategy for MFL, focusing on content planning, execution, and performance analysis.
  • Utilize influence and collaborate with key influencers to expand brand reach and engagement.
  • Provide insightful product suggestions to improve user acquisition, optimize landing pages, and refine user funnels for maximum conversion and retention.
  • Find, test, and scale innovative guerrilla marketing and growth hacking strategies to significantly enhance user acquisition and retention, ensuring these strategies are cost-effective and have a tangible impact on growth.
  • Manage paid marketing campaigns across various channels, optimizing for ROI and driving consistent growth.
Foster a culture of experimentation, using data analytics to drive decisions and refine marketing strategies for better outcomes.

Candidate Profile

  • Master's degree in Marketing, Business, or a related field from a reputable business school.
  • At least 3 years of marketing experience, with a preference for backgrounds in gaming, sports, or B2C sectors.
  • Understanding of the web3 industry and its dynamics is a strong plus.
  • Tech-savy, you're not affraid of code and capable of using no-code / low-code tools.
  • A growth mindset, adept at ideating, testing, and executing innovative ideas on a lean budget.
  • Highly autonomous, with a proven track record of delivering results and an entrepreneurial spirit.
  • Advanced proficiency in English ; French is a significant plus

Provide

CV + let us know why you're interested in the job & why you're a good fit (3-4 lines max).

To: Mathurin Blouin
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