Wargaming Europe SAS
30 Cours de l'Ile Seguin
92100 Boulogne Billancourt
Postée le : 12.03.2019 Référence : AFJV-ECOM535-15472
Wargaming is an award-winning online game developer and publisher, leading the field in the Free-to-Play MMO market.
Founded in 2011 and headquartered in the Paris metropolitan area (Boulogne Billancourt), the European Business Operations Centre of Wargaming covers all Marketing, Business Development, Customer Relations, and Public Relations activities for the European territories.
We strive to create a multicultural (we have more than 20 different nationalities in the European office) and professional atmosphere that allows us to succeed as a team in delivering regionally and locally on relevant expectations of our audience.
Marketing Specialist FR
CDI Boulogne Billancourt (92)
Description du poste
Wargaming is looking for a FR Marketing Specialist to drive the development of the World of Tanks PC marketing.
The appropriate profile will be a French speaking native and a marketing expert for France and Belgium.
This position involves managing a large budget, organize and execute complex marketing campaigns and working on the marketing strategy for one of the top 5 global free-to-play games.
This is an exceptional opportunity to join an award-winning online game developer and publisher who is one of the leaders in the free-to-play MMO market, and work on World of Tanks, the company's flagship game
What will you do ?
Adapt the European marketing strategy for World of Tanks PC for France & Belgium : marketing plans, positioning, audience, messaging, & asset plans.
Help to optimize customer acquisition, retention and winback strategies for your markets.
Participate in key marketing initiatives with the support of other teams & external partners for : TV, online, print, outdoor & CRM campaigns.
Develop creative briefs and work with internal and external resources on the delivery of high-quality assets (online, TV spots, etc.).
Manage a large budget.
Support Business Development department to build partnerships and cross-marketing activities for France & Belgium.
Improve the speed and the adaptability to change campaigns through Agile Marketing.
Responsible of your territory audience and related marketing KPIs, evaluate marketing campaigns performances and improve the funnel.
Gather insights to support product and marketing decisions.
Become the World of Tanks FR territory expert among the Marketing Team, the product champion, and the customer voice.
Profil du candidat
What are we looking for ?
Minimum of 2 years in marketing role within the video games industry
Proven track record of leading marketing campaigns in France & Belgium
Good understanding of media : online, social, broadcast, and print
Industry knowledge and true passion for video games
World of Tanks player (or similar games)
Exceptional analytical thinking abilities and ability to deliver high quality within tight deadlines
Ability to analyze and interpret complex information and present it in a clear and concise way
Curious, self-motivated and imaginative
French speaking native, fluent in English
What additional skills will help you stand out ?
previous free-to-play experience
Proficiency in additional European language(s)
Wargaming Europe is an internationally operating company, our official office language is English.
Only applications in English can be considered and processed.
Resume - motivation letter - web site - references... (if relevant) A l'attention de : Recruitment manager